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Loux is a the beverage industry of the Marlafeka family.
In 1950 Panagiotis Marlafekas, hailing from the small village of Markos, Arcadia (near Dimitsana), decided to create a small beverage industry in Patras.
In 1989 his three sons of John, Constantine and Plato undertake the business.
Loux today is the largest Greek company in the beverage and juice industry.